** real news only **
Updated on Sundays
It's a Sunday. Your weekend is winding down and you're shifting your mindset to everything you have to do on Monday. Ugh... We've been there. Sunday Sessions are short vlogs created to empower your brain to get creative on how you can crush the upcoming week! From technical tips, to market updates, to social marketing expert insights, and of course a little dose of humor, these short videos are just the inspiration you need to prepare for your upcoming week.
7 TIPS FOR CREATING A CALL TO ACTION ON SOCIAL MEDIA
May 30th, 2018
One of the most important parts of any business is creating conversions. It may be conversions that are sales, sign-ups, referrals, link clicks, and the list goes on and on. Getting your potential customers to this finish line is an underappreciated art... Use this article to increase your conversions by implementing more effective call to actions!
4 WAYS INFLUENCER MARKETING CAN TRANSFORM YOUR BRAND
May 18th, 2018
Looking for the newest, most effective way to put some power into your business' marketing strategy? Look no further fam... Influencers are one of the hottest social media jobs (yes jobs) that can provide you with a life of freedom and a brand with immense marketing benefits. Check out 4 prominent ways influencers can do this for your brand.
May 3rd, 2018
The second half of this two-part series is suitable for readers already privy to the blockchain and cryptocurrency realm. It will go into further detail on current regulations, best marketing practices, and advertising rules that will affect your day-to-day work as a social marketer in this industry.
May 3rd, 2018
Bitcoin? Cryptocurrencies? There's something called the blockchain? Part I of this two-part series on cryptocurrency marketing will shed light on all of these new technologies and will give you a general industry overview. Part I of this article will also serve as a perfect setup for Part II which will go into more detail on how marketing is interacting with the blockchain and cryptocurrency communities.
HOW TO GROW A BRAND ON INSTAGRAM
April 26th, 2018
Don't think you need Instagram? Think again... Instagram has over 800 million active users a month. Talk about a great place for you to grow a brand! This article will give you some great tips on how to rapidly grow your brand on Instagram and get your business in the spotlight.
CANNABIS MARKETING: DISPENSARY SOCIAL MEDIA
April 16th, 2018
As a business operating in the cannabis industry, you already know there are a bevy of legal statutes, federal policies, and state mandates that affect how you do business. In one of the fastest growing industries though, it's imperative your marketing strategy is implemented carefully within these policies while still reaching your target market effectively.
HOW TO MARKET TO MILLENNIALS IN 2018
March 30th, 2018
Millennials... that's really all you have to say to start a conversation these days. This massive generation grew up in the technology boom and has certainly changed several aspects of business and marketing. Peep this article to get a better feel for how to market and advertise more effectively to this eclectic generation of tech-savvy individuals.
INSTAGRAM MARKETING: 4 FEATURES YOU SHOULD BE USING
March 19th, 2018
With sweeping changes to the Instagram algorithm, it's important you stay up to date on the most effective tools to help your brand get the results it deserves. This article will catch you up to speed!
HOW TO GET THE MOST OUT OF FACEBOOK MARKETING
March 5th, 2018
Facebook's presence is ubiquitous, which makes it a very valuable marketing tool. However, with a slew of algorithm changes in the last several months, it's now harder for your brand or business to reach your followers. This article has some great staples to include in your Facebook marketing that will prevent your brand from getting lost in the sauce.
GOOGLE REVIEWS & YELP FOR YOUR BUSINESS
February 27, 2018
Word-of-mouth advertising can work for your business or against it. Bolstering your Google and Yelp profiles will help you bring more customers in the door and create social hype around your business. Whether your a store, restaurant, or digital company, you will want to harness your customer's reviews to increase your business' online presence.
HOW RESTAURANTS ARE USING SOCIAL MEDIA TO REWARD CUSTOMERS
February 15, 2018
Competition is fierce in the restaurant industry. You could be boomin' one month and out of business in the next couple months. Utilizing your social and digital presence will go miles for your restaurant. Attract new customer, reward your most loyal ones, and create social traction to bring more customers through the door!
WHAT TO DO WHEN YOUR POSTS ARE UNDER-PERFORMING...
February 8, 2018
You're thrilled with your last campaign for your brand. The design, media content, and article are simply perfection. A day later after posting, you check back and see that your campaign post flopped. What happened? Where do you go from here...?
TOP 5 SEO TRENDS TO EXPECT IN 2018
January 24, 2018
A new year means new trends, new data, and most importantly new opportunities. Looking to draw more web traffic to your business' site? Look no further... you're going to want to delve into this article to best prepare yourself for the latest and greatest SEO tips for the upcoming year.
THE RISE OF INFLUENCER MARKETING
November 23, 2017
What's the biggest boom in social marketing in the last year or so? Ever heard of Social Influencers? Well you're about to if you haven't. Arguably one of the hottest commodities for any business who values their digital presence, Social Influencers have taken the market by storm.
THE NUMBER ONE MARKETING TOOL YOUR BAR SHOULD BE USING IN 2018
November 9, 2017
As a bar owner or manager, it's important for you to realize the most effective way to reach your consumers. In a highly digital and mobile age, it would behoove you to delve into the benefits of applying professional social marketing to your bar or restaurant.
ORLANDO BUSINESS GROWTH: HOW TO KEEP YOUR BRAND IN THE SPOTLIGHT
September 23, 2017
In a economically booming city, flourishing with business, don't let your brand or company be overshadowed by your competitors. A short column on how your digital and social media presence will affect your business and consumer awareness of your brand.
SOCIAL MEDIA'S NEWFOUND PRESENCE IN REAL ESTATE
June 11, 2017
Social Media is infiltrating the Real Estate industry like never before. How did it happen, where did it come from, and how will it affect your real estate experience in the future? All very interesting questions that we address in this article hot off the press!
WHAT YOUR LOGO SAYS ABOUT YOUR COMPANY TO YOUR CONSUMERS
January 23, 2017
Your logo can often times be the first impression a consumer has of you. To say it is an important part of your brand image would be an understatement. This article will illuminate just how big of an impact your logo will have on the potential customers in your target market.
A QUICK COLUMN ON THE EVOLUTION OF SOCIAL MEDIA
November 29, 2016
This short column takes a brief dive into the growth of one of the fastest growing industries of the 21st century. Where do you think Social Media will go in the next decade?
3 TIPS THAT WILL HELP YOUR COMPANY THRIVE IN ANY INDUSTRY
October 26, 2016
Find your niche, understand your target market, and provide spectacular customer service to your customers. Why survive when your business can thrive?